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After
three decades in immunodiagnostics, DPC has emerged as an industry leader
with a menu that offers the largest automated assay selection of any independent
manufacturer worldwide, including some highly unique products and state-of-the-art
instrumentation and software. Advances in automation, facility expansions
and worldwide sales growth have dramatically altered the face of DPC,
but the essence of the Company has remained unchanged. Its core values
of quality and commitment to customers have withstood the test of time
and are a reflection of what DPC truly stands for.
DPC’s
formative years
In 1971, DPC was little more than a high-risk business opportunity operating
out of a chemist’s home, until Dr. Sigi Ziering happened on it. Dr. Ziering,
a hard-working entrepreneur with a Ph.D. in theoretical physics, became
an investor and partner in the business and moved it into a small factory
in Los Angeles. At the very beginning, DPC had only one diagnostic kita
tritiated RIA for cyclic AMP, which was primarily of research interest.
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| DPC’s
menu of high-quality, convenient Coat-A-Count RIAs expanded rapidly.
By the 1980s, many Coat-A-Count assays had become market leaders.
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As
DPC focused its efforts on clinical kits for hospitals and reference labs,
independent entrepreneurs overseas initiated distribution agreements with
DPC, fueling sales in Europe. By concentrating on quality, service and
fair market pricing, DPC found success as a niche player within a competitive
arena consisting, at the time, of two large, mainstream manufacturers
and many smaller entities, most of which eventually disappeared through
mergers and acquisitions. DPC’s management emphasized the maintenance
of tight controls over quality and cost from raw materials to finished
products, affording DPC a high degree of self-sufficiency within the industry.
DPC
pioneered a number of technological advances including a proprietary technique
for coating tubes that allowed routine attachment of a wide range of antibodies.
This technology was incorporated into such lines as Coat-A-Count® and
Coat-A-Count® IRMA. The Company also developed a highly efficient infrastructure
for product development and production, bringing new assays to market
extremely quickly and enabling rapid menu expansion. As a result, by the
1980s, DPC was offering an extensive array of high-quality, state-of-the-art
RIAs worldwide, many being market leaders such as DPC’s reproductive hormone
assays.
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| With
the introduction of the IMMULITE chemiluminescent immunoassay system
in the early 1990s, DPC offered fully automated, random access, nonisotopic
testing. |
The
automation breakthrough
In
1992, DPC’s business expanded to include a highly competitive automated-
immunoassay system, through the acquisition of Cirrus Diagnostics, Inc.
The new IMMULITE® technology, with
its proprietary wash technique, offered efficiency, reliability and low
labor costs. Although DPC continues to maintain its line of classic RIA
kits, the acquisition represented a major realignment of the company’s
basic technology to include full automation in nonisotopic, random access
immunoassay testing. DPC launched IMMULITE in 1993. By the following year,
IMMULITE was already accounting for 20 percent of DPC’s business and featuring
the most complete spectrum of thyroid, fertility and cancer tests and
panels for allergen screening of any automated immunoassay system available.
An enhanced version of the system, arriving in the form of the IMMULITE®
2000, was introduced in 1998, and opened the door for DPC to enter the
high-volume US market.
Current
outlook
Today, with nearly 500,000 square feet of research, manufacturing and
administrative facilities worldwide, DPC’s vast product portfolio continues
to grow at a rate unsurpassed by any of its competitors. Dedicated to
furthering its offerings and advancing system automation, DPC utilizes
more than ten percent of its annual revenues for research and development
in the areas of biochemistry, molecular biology, software and instrumentation.
Many of the Company’s specialized scientific departments are engaged in
discovery-phase projects, aimed at finding new diagnostic markers of medical
significance.
In
keeping with its reputation for being unique, DPC has set itself apart
from its competitors with several notable product offerings, such as the
industry’s first full menu of assays for cardiac biomarkers, including
the first homocysteine assay for use on a true random access automated
analyzer, and an exclusive line of cytokine* and inflammation marker assays.
DPC also continues to maintain the highest quality standards and is the
first and, currently, the only company to receive CE Mark approval for
hepatitis B, Toxoplasma, rubella and cytomegalovirus assays.
Table
1. Immunoassay market breakdown of revenues and growth (%) for Year
2000.
|
2000
Growth1
|
2000
Revenue2
|
| Immunoassay
Market |
(Local
Currency)
|
(Millions)
|
| Abbott |
-2%
|
$900
|
| Bayer |
6%
|
$450
|
| Beckman-Coultier |
3%
|
$347
|
| Roche |
6%
|
$290
|
| DPC |
20%
|
$248
|
| Dade
Behring |
-6%
|
$240
|
| Market |
1%
|
$4,160
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|
1SG
Cowen estimates
2Merrill Lynch estimates
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The
IMMULITE and IMMULITE 2000 products now comprise approximately 80 percent
of DPC’s total business. Even in its ninth year of production, the broad
menu and small footprint of the original IMMULITE have maintained a continuing
worldwide demand for this reliable, user-friendly system. IMMULITE Turbo
software provides the emergency room and surgical units with high-speed
results for intact PTH, HCG and cardiac biomarkers. Meanwhile, the high-throughput
IMMULITE 2000 is meeting the needs of high- volume facilities, which compose
a very important segment of the US market, and has effectively doubled
the rate of DPC’s sales growth in the US compared to overseas, where growth
has always been strong. In an effort to improve the preanalytical phase
of laboratory testing, DPC has recently developed the IMMULITE 2000 Sample
Management System, an optional peripheral that provides a universal track
interface and improved productivity through STAT capability and no-pause
bulk sample loading of up to 200 samples at a time.
Despite
the emphasis on IMMULITE products and automation, DPC continues to offer
isotopic counterparts of many IMMULITE assays to address the needs of
smaller, low-volume facilities throughout the world and to provide flexibility
in settings requiring assay customization. In addition, DPC supplies conventional
allergy kits including the AlaBLOT†
immunoblotting system for positively identifying specific allergen components.
DPC also offers I. D. Blot* immunoblotting kits for the identification
of specific infectious disease antibodies to complement serodiagnostic
screening assays.

Keeping
up with the trends
DPC has noted the trends in patient and clinician perceptions of in vitro
diagnostics (IVD)trends that have resulted in a more central role for
clinical laboratories within the healthcare delivery system. While IVD
was previously viewed as making only a modest contribution to diagnosis
and therapeutic monitoring, its use has expanded to include preventative
medicine through risk assessment and a far more extensive role in treatment
determination, therapeutic monitoring and results evaluation. Recognized
as a cost-effective and objective aid for diagnosis and patient management,
clinicians are increasingly reliant on IVD for critical details. Certain
assays, such as Third Generation PSA, are also in demand by patients,
who are now more educated and proactive about their own healthcare.
In
support of the industry’s changing needs, DPC continues to bring new cutting-edge
assays to market at a remarkable pace through the expertise of its vertically
integrated R&D team, and by forming business relationships with product
patent holders such as Quidel for the Pyrilinks®-D assay, used in osteoporosis
risk determination and monitoring. DPC’s list of affiliations is growing
each year through increasing numbers of negotiated contracts with group
purchasing organizations (GPOs), providing greater product accessibility
to GPO buyers.
DPC
also provides comprehensive literature on its Web site and educational
CDs as a service to patients and clinical healthcare providers alike.
In addition, the Company takes great pride in having a reputation for
developing comprehensive reference range data from studies based on IMMULITE
and IMMULITE 2000 assaysworks that represent a collaboration between
DPC, its customers and clinical experts.
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| The
IMMULITE 2000 Allergen Wedge, holding up to six different liquid allergens,
is a key component of DPC’s technological breakthrough in allergy
testing. |
Poised
for the future
With
an eye to the future, DPC strives to continually improve its ability to
meet the needs of the medical community through state-of-the-art immunodiagnostic
systems and an ever-broadening menu. The Company takes pride in being
a mainstream manufacturer of a full spectrum of routine, high-volume test
kits, and also in its development of many novel and relatively specialized
products such as assays for cytokines and anti-TPO. DPC continues to uphold
its commitment to world-class service, support and qualityhallmarks of
DPC’s customer pledge. Recognizing that accurate test results are often
only one facet of the diagnostic work-up, DPC is dedicated to providing
a full solution for results interpretation and assessment including I.
D. Blot* test kits and innovative software such as FOLLOW, which
tracks cancer marker results over time.
Having
already developed complete automated routine assay line-ups for thyroid,
anemia, tumor markers and reproductive endocrinology, DPC is in the midst
of a product roll-out for the newly released IMMULITE 2000 3gAllergy,
the first fully automated random access method for allergen-specific IgE
determinations. Allergy testing no longer requires choosing between a
specialized workstation and outsourcing. Now allergy testing can be conducted
in-house just like any other routine immunoassay, at the same time and
on the same instrument. With the advantages of automated allergy testing,
such as workstation consolidation, DPC expects to significantly increase
its presence in the allergy market and to radically alter the way such
testing is conducted.
Infectious
disease is also drawing attention as DPC looks forward to having one of
the broadest infectious disease menus outside the US by early 2002.
Other
new and important developments on the horizon include an automated ANA
assay (the industry’s first) for autoimmune screening with accompanying
ANA Line Blot tests for specific follow-up, and DPC’s recently
released automated routine therapeutic drug monitoring (TDM) panel.
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| Dr.
Sigi Ziering, a man whose vision became a reality. |
DPC’s
spirit remains unchanged
Through continued growth and expansion, DPC will always stand apart in
its dedication to customers and to the immunodiagnostics market. We can
thank Dr. Ziering for having laid such a solid foundation during DPC’s
formative years. The philosophy and values he fostered became an integral
part of DPC’s corporate fabric long ago, and Dr. Ziering’s influence remains
with us to this day.
*
Currently available outside the US only
†
Sold as analyte-specific reagents in the US
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